SEO – Overview
In today’s Web World, Search Engines are the most common starting point for Internet users. With over 50 to 60 percent of the
In the present scenario, when changes are taking place at global level, Search
Engine Optimization and Internet marketing has become an inherent part of any
enterprise to be known as well as successful. Top Search engines like Google, Yahoo,
MSN, AltaVista, AOL, AskJeeves, HotBot, etc index as high as 2 Billion documents a
day. It doesn’t matter how attractive your site is, or how great it looks, if no one can
find your web site. We assure you guaranteed indexing & top 10 ranking by website
optimization & website promotion of your website. All in all we guarantee making
your website much more search engine friendly.
As an e-business, you need top rankings in Google, Yahoo, AOL and other major
search engines, when people search using keywords. Our SEO Division makes sure
that you get topmost search engine positions by website optimization & website
promotion, thereby enabling your targeted audience to your website. The result is
targeted traffic to your site, generating leads and sales. Our Website promotion
services will help you to increase your Sales and Return on Investment by getting
Multiple TOP Rankings in the Major Search Engines & Directories for your website
Legally & Ethically.
Over 5 years, we have helped several companies attain top positions on various
search engines and increase their sales.
SEO – Scope and Methodology
SEO has matured with time and its algorithms and hence its definitions have
changed enormously in order to cope up with the changing requirements. There are
no standard algorithms followed by all search engines. Every search engine has
defined their own algorithms to rank pages as well as position pages prior to a
search on certain keyword. Lack of standard algorithms has made this task very
difficult, as there are no definite ways with which one can achieve this. No search
engine discloses their search engine algorithms. However, many practices have been
devised based upon continuous research and after monitoring the behavior of search
engines to certain keywords.
Every search engine has its own unique criteria for determining the type of pages
they consider the most “relevant” for a given search. Therefore, a page that ranks
well in one engine may rank poorly in another. Few search engines may like to see
a graphic image, and others do not.
Search engines could be broadly classified as:
1) Directory Engines: Sometimes referred to as catalogs, these are the
engines that manage their own directory of categorized websites. The
content of the major directories are often licensed and used by other
search engines. Therefore, inclusion in one directory can get listed among
different search engines.
2) Crawler Based Search Engines: As the web is growing, it has become
almost impossible to manage indexing of large number of sites by human
reviewers. However, Crawlers are the solution to these. These are the
intelligently programmed robots (or crawlers) that visit a site and index
the site according to its contents.
3) Hybrid Search Engines: Most engines fall into the general “search
engine” category. They often combine crawler-based search results with a
human reviewed directory of Web sites. These search engines rank page
at least in part by the content of the page. Some people call these engines
“hybrids” since they combine technologies from both directory and
crawler-based engines.
4) Pay per Click: Instead of ranking pages by their actual content, these
engines will rank sites based on who pays the most per click to be listed
for the keyword being searched. You can place bids for top positions on
these sites in an auction-like environment. Top positions can sometimes
be secured for as little as one cent per click (i.e., visitor to your site).
Many major search engines include several Pay per Click listings in a
“Sponsored” or “Featured” portion of their search results.
We will help you to achieve better rankings by:
v Identifying your site’s search-engine related problems.
v Creating your best keyword phrase selections.
v Creating keyword phrase positioning (page-one listings on major
engines).
v Implementing Strategies to make your website search engine friendly.
v Promotion of your complete website.
v Paid & manual submission to major search engines and directories.
v Regularly reporting significant changes in your listing positions.
v Maintenance of search engine ranking.
Following methodology will be used for Search Engine Optimization:
Keywords
A special emphasis should be given while selecting keywords. This could be
explained with the help of WHAT.
- Which keywords are to be used?
- How these could be found?
- About keywords
- True Count
Which keywords are to be used?
Rather than answering this question, we should define which keywords
are not to be used. Basically, we can use any keyword except for
keywords, which are somebody’s trademark.
How these could be found?
Finding relevant and potential keywords is really difficult and it’s the
most time consuming part in the whole search engine optimization
process. This plays most important role in Search Engine Optimization.
Keywords can be found using following links and later using Keyword
Generator to remove duplicates and shortlist the final list:
i) https://adwords.google.com/select/main?cmd=KeywordSandbox
ii) http://inventory.overture.com/d/searchinventory/suggestion/
About keywords
Keywords should be relevant to the page content.
True Count
Total word count must be 250 to 600 on a single web page (except
html tags). Less or more words may diminish the chance of getting
better rank.
Keyword Density (KD)
At its most basic level, KD refers to the percentage of total words on the page
that are keywords. So, for example, to be properly optimized, you might need
a 3% KD on Google and a 2% KD on Alta Vista. 2%-3% is considered a good
keyword density
Formulas for calculating KD (Keyword Density)
KW Density (KD) = Occurrence / Unique words
KW Density (KD) = Occurrence / Total words
Where total words would be the number of the words written in body
excluding the html tags and Occurrence would be the number of a particular
keyword. Keyword Density would be calculated for individual Keywords.
Keyword Prominence (KP)
This is a measure of the placement of keywords on your pages. So it’s
important to not only have the correct number of keywords, but to ensure
that they’re in the correct positions throughout your pages. As with KD, each
search engines has a different optimal KP. Same Keyword should not come
more than once successively as this may lead to search engine spamming.
Link Popularity (LP)
LP is a measure of the quantity and quality of incoming links to your site. Like
the other metrics, there’s more to LP than meets the eye. It’s not enough to
go out and convince thousands of other sites to link to your site. Having lots
of links helps, but if they’re not the right kind of links, the effect will be
minimal.
Internal Linking Structure (ILS)
Website’s ILS can have a major impact on your search engine rankings. If
your ILS isn’t properly optimized, the effect of your optimization efforts in
other areas will be greatly diminished.
There are 2 factors that determine the Internal linking structure:
I. Broken Link: The site must not have any broken link. Broken link
means a link that follows a page that does not exist.
II. Dead Link: The page that does not have any link on it. These sorts
of pages should be avoided.
Robots
Some search engines also support the robots property for indicating whether
a document should be indexed and whether its links should be followed. The
associated CONTENT value is a comma-separated list of case-insensitive
directives. Few search engines support the robots property at this time. For
greater compliance by robots, authors should use the Robots Exclusion
Protocol if possible.
Page Rank
PageRank relies on the uniquely democratic nature of the web by using its
vast link structure as an indicator of an individual page’s value. The current
policy followed by Google is that Google interprets a link from page A to page
B as a vote, by page A, for page B. But, Google looks at more than the sheer
volume of votes, or links a page receives; it also analyzes the page that casts
the vote. Votes cast by pages that are themselves “important” weigh more
heavily and help to make other pages “important.” That is why providing
hundreds of inbound links is must for Search Engine Rankings. Important,
high-quality sites receive a higher Page Rank, which Google remembers each
time it conducts a search. So, Google combines PageRank with sophisticated
text-matching techniques to find pages that are both important and relevant
to your search. Google goes far beyond the number of times a term appears
on a page and examines all aspects of the page’s content (and the content of
the pages linking to it) to determine if it’s a good match for your query. We
will be submitting your optimized website at thousands of good page ranked
directories, search engines, guestbooks etc. We will go for an all out
campaign to increase your PageRank.
Traffic Analyzer
Traffic Analyzer = Traffic + Analyzer
- Traffic:
Traffic is volume of visitors to a website. Traffic is the currency of
online success but is not the only factor. Massive, low-grade traffic to
a website with poor content will inevitably result in failure
- Analyzer:
Analyzer is an instrument or device or a tool, which can determine
qualitatively and quantitatively the components of the traffic.
This is basically a tool to analyze the traffic or the nature of the traffic.
We use AWSTATS for this purpose but if the website is hosted on some
other server, than AWSTATS needs to be installed and configured.
- Report:
Following things are analyzed and mentioned in the detailed report
-
- Summary
- Number of visits in a day
- Weekly report
- Summary
And there are n number of ways and m number of parameters with
which you may analyze a particular URL.
