Well, the Television is the “First” screen, the PC is the “Second” screen, and next up: The Cell phone, PDA and Blackberry.

These are the hand-held devices that almost everyone in the world has, and since they are portable, they can become more important than the TV and PC.

Why should you be concerned?

Coding for third screen is a different monster to tackle for developers - unless they build the entire site in CSS (Cascading Style Sheets) - then the screen size doesn’t matter, since the technology will automatically adjust to the screen size.

So how can you possibly “optimize” for third screen?

As any technology emerges, there are many players who try to define the industry by taking the lead by providing better service, results or products. There will be sites that will house content where third screen viewers will visit to get their content.

Whether it’s from Yahoo or some newly created portal site that becomes a leader, getting third screeners to those sites will be a new challenge that will have tremendous payoffs.

Besides making content easily accessible, but buidling site functionality that functions on a cell phone will determine the life and death of the next Amazon.

Have you ever tried to look for anything on the Internet through your cell phone? The easier a user can find what they want, the more likely they will return to your service to re-use it.

Third screeners who find valuable sites will gladly enter their cell number to get updates from trusted sources.

By ignoring the third screen, you could potentially be ignoring billions of potential buyers of your product or services.

-To your online success!

Paul Bliss
www.SEOforGoogle.com